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Audience Satisfaction Survey of The Sima Health Network in Iran
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Mahnaz Kashiha   , Ali Maher , Behrooz Kavehie Azad |
| Department of Management, Policy and Health Economics, Virtual Faculty, Medical Education and Management, Shahid Beheshti University of Medical Sciences, Tehran, Iran, |
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Abstract: (947 Views) |
Background: "Health communication" is one of the interdisciplinary fields of communication science and medicine, and its theoretical foundations and concepts are based on communication science and its subgroups. Since the advent of media such as radio and television, a lot of health policymakers and community health advocates believe that providing information through the media automatically changes attitudes first and then modifies behaviors. The present study aims to examine the satisfaction of the community with the sima health network in Iran.
Methods: This study is based on the method of scrolling and designing a quantitative questionnaire by the researcher and the so-called "researcher questionnaire". The questionnaire is designed for the people's group (as contacts and viewers of sima, including all segments of society), and the selection of people in a simple random way with the statistical community is 401 examples. The data was extracted, classified and analyzed with the help of SPSS software.
Results: Nearly half of the society studied does not want to watch Sima in Iran, and 44 percent of respondents cited the use of social networks as the reason for the lack of interest in Sima Health Network, and this lack of satisfaction is not limited to age, gender, or education.
Conclusion: Among the statistical community studied, the causes of lack of interest in Sima, especially the Sima Health Network, vary, and the highest percentage of lack of interest in Sima, especially the Health Network, is the use of social media. The most important proposals of this study mentioned the effective and continuous communication and interaction of the country's medical universities with the policymaking councils of the Sima Health Network and the effective use of doctors and specialists in this field. |
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| Keywords: Communications Media, Health Communication, Mass Media |
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Full-Text [PDF 1010 kb]
(236 Downloads)
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Letter: Original Article |
Subject:
Special
Received: 2024/01/22 | Accepted: 2024/04/3 | ePublished ahead of print: 2024/06/9 | Published: 2024/07/2
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