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Designing The Public Relations Media Annex of Iranian Blood Transfusion Organization in Crisis
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Madineh PourMohammad Pournaki   , Leila Niroomand , Shahnaz Hashemi , Mehtab Maghsoodlou |
| Department of Social Communication, East Tehran Branch, Islamic Azad University, Tehran, Iran |
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Abstract: (146 Views) |
Background: Information dissemination is one of the most critical responsibilities of the public relations (PR) department at the Iranian Blood Transfusion Organization (IBTO) during the three phases of a crisis. This study aims to develop a Media annex for the PR department of the IBTO to be used during times of crisis.
Methods: The present study employed a qualitative approach using thematic analysis and a case study conducted within the IBTO. The study population consisted of 12 experts, including PR managers, officers, and spokespersons with the significant experience in crisis management. Data were analyzed through thematic analysis using the NCT model (Noticing, Collecting, and Thinking) and using Atlas.ti software. Additionally, PR-related documents, books, and articles were reviewed and used as sources of qualitative data.
Results: Three main categories were identified for the proposed Media annex: Media relations, Public Relations management, and training. In total, 54 thematic codes were extracted across the three phases of crisis.
Conclusion: The developed Media annex can serve as a strategic model for the PR department of the Iranian Blood Transfusion Organization in crises. |
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| Keywords: Blood Donation, Communications Media, Iranian Blood Transfusion Organization, Public Relations |
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Full-Text [PDF 554 kb]
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Letter: Original Article |
Subject:
Special
Received: 2024/02/28 | Accepted: 2025/06/21 | ePublished ahead of print: 2025/06/21 | Published: 2025/07/23
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