[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Publication Ethics::
Contact us::
Site Facilities::
::
ISSN
p-ISSN: 2645-8233
e-ISSN: 2645-5943
..
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 9, Issue 1 (Spring 2025) ::
Iran J Cult Health Promot 2025, 9(1): 100-107 Back to browse issues page
Designing The Public Relations Media Annex of Iranian Blood Transfusion Organization in Crisis
Madineh PourMohammad Pournaki , Leila Niroomand , Shahnaz Hashemi , Mehtab Maghsoodlou
Department of Social Communication, East Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract:   (259 Views)
Background: Information dissemination is one of the most critical responsibilities of the public relations (PR) department at the Iranian Blood Transfusion Organization (IBTO) during the three phases of a crisis. This study aims to develop a Media annex for the PR department of the IBTO to be used during times of crisis.
Methods: The present study employed a qualitative approach using thematic analysis and a case study conducted within the IBTO. The study population consisted of 12 experts, including PR managers, officers, and spokespersons with the significant experience in crisis management. Data were analyzed through thematic analysis using the NCT model (Noticing, Collecting, and Thinking) and using Atlas.ti software. Additionally, PR-related documents, books, and articles were reviewed and used as sources of qualitative data.
Results: Three main categories were identified for the proposed Media annex: Media relations, Public Relations management, and training. In total, 54 thematic codes were extracted across the three phases of crisis.
Conclusion: The developed Media annex can serve as a strategic model for the PR department of the Iranian Blood Transfusion Organization in crises.
Keywords: Blood Donation, Communications Media, Iranian Blood Transfusion Organization, Public Relations
Full-Text [PDF 554 kb]   (77 Downloads)    
Letter: Original Article | Subject: Special
Received: 2024/02/28 | Accepted: 2025/06/21 | ePublished ahead of print: 2025/06/21 | Published: 2025/07/23
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA



XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

pourMohammad Pournaki M, Niroomand L, Hashemi S, Maghsoodlou M. Designing The Public Relations Media Annex of Iranian Blood Transfusion Organization in Crisis. Iran J Cult Health Promot 2025; 9 (1) :100-107
URL: http://ijhp.ir/article-1-884-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 9, Issue 1 (Spring 2025) Back to browse issues page
نشريه فرهنگ و ارتقاء سلامت Iranian Journal of Culture and Health Promotion
Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Persian site map - English site map - Created in 0.03 seconds with 39 queries by YEKTAWEB 4714