The Role of Mass Media in Promoting Health Through Public Sports

Moshtaghi, Mahtab; Ghasmi, Hamid; Rasekh, Nazanin

doi:10.22034/6.1.13

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Volume 6, Issue 1 (Spring 2022)

Iran J Cult Health Promot 2022, 6(1): 96-101

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The Role of Mass Media in Promoting Health Through Public Sports

Mahtab Moshtaghi

, Hamid Ghasmi

, Nazanin Rasekh

Department of Sports Management, Payame Noor University, Tehran Branch, Tehran, Iran

Abstract: (2537 Views)

Background: Public exercise is a low-cost, fun and effective tool that can be implemented by the public, and can contribute to promotion of physical, mental and social health. The aim of this study was to design a model for the role and strategies of mass media in promotion of public sports in Iran.
Methods: The present study was an applied, quantitative and correlational research, field-based in terms of data collection and prospective in terms of time. The instrument of the present study comprised a questionnaire that was extracted from factors identified in the qualitative part. The factors were identified through semi-structured interviews with experts in the field of sports media. The statistical population in the quantitative stage consisted of a sample of 360 athletes who were members of the federation and public sports boards. Convenience volunteer sampling methods were used. Statistical analyses used in this study included descriptive statistics methods for calculating central indices and dispersion of research variables; and inferential statistics including exploratory factor analysis, confirmatory factor analysis, Cronbach's alpha and correlation coefficient. in SPSS and Amos softwaress were used.
Results: The amount of factor loads of the obvious variables was greater than the cut-off point of 0.4, while T-statistic was greater than the cut-off point of 2.576 (P <0.01), which indicates the reliability of the structure.
Conclusion: It can be concluded that social media has a significant impact on promoting health culture through public education in Iran.

Keywords: Culture, Health, Sports

Full-Text [PDF 220 kb] (775 Downloads)

Letter: Original Article | Subject: Special
Received: 2021/12/22 | Accepted: 2022/04/11 | ePublished ahead of print: 2022/05/10 | Published: 2022/06/21

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Moshtaghi M, Ghasmi H, Rasekh N. The Role of Mass Media in Promoting Health Through Public Sports. Iran J Cult Health Promot 2022; 6 (1) :96-101
URL: http://ijhp.ir/article-1-481-en.html

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	This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Volume 6, Issue 1 (Spring 2022)

Back to browse issues page

Rights and permissions
	This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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