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The Role of Journalists in Health Culture Promotion
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Kamran Bagheri Lankarani   , MohammadHossein Taghdisi , Maryam Khayamzadeh |
| Community Medicine Specialist, Academy of Medical Sciences IRI, Tehran, Iran |
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Abstract: (103 Views) |
Background: Health is considered as one of the most fundamental human rights. Health culture promotion requires active participation of all social institutions, particularly the media. Journalists play a key role in raising awareness, providing public education, and shaping attitudes and behaviors related to health. This study aims to examine the role of journalists in promoting the health culture of community, with a focus on identifying their challenges, opportunities, and potential impacts.
Methods: Using a qualitative approach and the Focus Group Discussion (FGD) method, three sessions were held with the participation of 25 journalists from various media outlets. The collected data were categorized thematically.
Results: The results were classified into three main categories: Challenges (lack of specialized knowledge, limited resources, and organizational barriers), Opportunities (the growth of digital media and increased public interest in health topics), Impacts (improved health literacy, behavior change, and reduction of misinformation)
Conclusion: Empowering journalists through training, institutional support, and strategic collaboration with health organizations can significantly enhance their effectiveness in promoting the culture of health. Addressing existing barriers and leveraging available opportunities can ultimately lead to improved public health indicators and increased social trust. |
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| Keywords: Communication, Communications Media, Culture, Journalism, Public Health |
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Full-Text [PDF 562 kb]
(20 Downloads)
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Letter: Original Article |
Subject:
General
Received: 2025/07/23 | Accepted: 2025/06/21 | ePublished ahead of print: 2025/06/21 | Published: 2025/07/23
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