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The Optimal Model of Comprehensive Health Communication System in Iran
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Farzaneh Koohi   , Seyedali Rahmanzadeh , Aliasghar Kiya , Seyedreza Naghibalsadat |
| Department of Social Communication Sciences, Faculty of Humanities, North Tehran, Islamic Azad University, Tehran, Iran, |
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Abstract: (1948 Views) |
Background: The purpose of this article is to identify the elements and components of the comprehensive health communication system in Iran with the aim of promoting health. Despite the high importance of this field, there is not enough knowledge about it among the officials and a kind of lack of coherence in the health communication programs in the health system is visible. Therefore, designing a model for the integration of health communication programs by considering strengths and weaknesses, as well as opportunities and threats, showed its importance in the main issue of this research.
Methods: In this research, two methods of in-depth interview and SWAT with distance technique were used. Sampling has also been done in a purposeful non-probability way from among the elites in the field of health and communication.
Results: The average obtained from the internal environment (strengths and weaknesses) of the comprehensive health communication system is a high score, and the score obtained from the external environment (opportunities and threats) is average. In the foreign environment, the more serious challenge is the implementation of a comprehensive health communication system centered on the audience and the social effects of the message. For this purpose, to design this system, the first step should be to strengthen the elements that are aimed at the audience and the expected social effects.
Conclusion: The strategy of the country's health system in the field of health communication is competition or diversity; while facing threats from the external environment, it is necessary to emphasize internal strengths and reduce the effects of threats. Based on this, it is necessary to pay attention to the characteristics of a wide range of audiences and pay attention to the social effects of national programs. |
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| Keywords: Community Health Planning, Health Communication, Health Promotion |
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Full-Text [PDF 849 kb]
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Letter: Original Article |
Subject:
General
Received: 2024/07/29 | Accepted: 2024/08/10 | ePublished ahead of print: 2024/09/15 | Published: 2024/09/22
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