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Showing 9 results for Communication
Dr. Kamran Bagheri Lankarani, Dr. Maryam Khayamzadeh, Volume 5, Issue 2 (9-2021)
Abstract
Background: The COVID-19 pandemic is now the most important and the most urgent challenge in most countries of the world. Although rapid and massive vaccination in most countries have enlightened the path of control of this pandemic but even in these countries the high replication capacity of the new variants of this virus and reduced sensitivity in compliance to preventive measures may lead to infections and death. Control of this pandemic depends not only on rapid and massive vaccination but also on cooperation of governmental and non-governmental sectors, as well as community engagement. There is a continuous need for dynamic approaches in improving the policies, programs and interventions to control the pandemic.
Methods: In this study, a mixed method including focus group discussion and experts panels and review of scientific references as well as the best practices at global and national levels were used to find the bottle necks for improvement in the control of this pandemic .
Results: Strengthening the headquarters for the COVID-19 pandemic at national, provincial and county level with decentralization of power and multisectoral approach, improvement of communication and community engagement, monitoring and facilitation of quarantine, strengthening the role of the Ministry of Health, reform of clinical pathways and rapid expansion of programs for universal health coverage decentralization, enhancing rapid access to vaccination, updating the guidelines, reforming disease control centers, continuous epidemiological studies and intelligent use of traditional medicine were found to be the most important foci to be improved. Reopening of schools and educational institutes should be a dynamic process with consideration of not only the health of the attendees but also their social and mental needs.
Conclusion: Although rapid and massive vaccination are the mainstays to control this pandemic, other interventions are needed to improve the control policies, programs and interventions in a dynamic manner.
Dr. Behrooz Ebrahimi, Mis Forough Olfati, Volume 5, Issue 3 (12-2021)
Abstract
Background: Exercise and physical activity, recreational and educational, pursue broad psycho-social goals. The aim of this study was to investigate the effect of eight weeks of virtual aerobic exercise on happiness, social communication and academic achievement in high school girls in Kermanshah during the corona
Methods: The present study is a quasi-experimental study with a pre-test-post-test design with a control and experimental group, and is applied in terms of purpose. The statistical population of the study includes students of all girls' high schools in Kermanshah; 140 inactive female students were randomly selected based on the International Physical Activity Questionnaire and divided into two groups of 70 control and experimental. In the pre-test stage, Taylor et al.'s (2005) Academic Performance Questionnaire, Oxford Happiness Questionnaire (1989) and Reggio Social Skills Test (1989) were distributed among the students, followed by the experimental group for eight weeks and they did three sessions of exercise each week. Findings were processed using multivariate covariance and SPSS20 software.
Results: The results showed that intervention based on eight weeks of virtual aerobic training led to a significant difference between the experimental and control groups in the amount of happiness; between the two experimental and control groups the amount of happiness (F = 11.66 and 030 P = 0.05 and academic performance (F = 4.201 and
p = 0.042) ]was significant but there was no significant difference between the experimental and control groups in social relationship (P <0.05).
Conclusion: Participating in virtual sports exercises can also create a sense of dependence and belonging in students in difficult situations such as corona pandemic, which makes a person feel mentally happy and also has an effect on academic performance.
Dr. Seyed Shahabeddin Sadr, Dr. Hamid Moghaddasi, Volume 5, Issue 4 (3-2022)
Abstract
Background: In critical situations, the capacity of human thinking decreases, and lack of time aggravates the severity of the crisis. In such a situation, providing quality information is a hard task that would never accomplish undoubtedly without the help of information and communication technology. This study aims at reviewing how to prevent infodemic using information management and digital health.
Methods: To achieve this goal, the reports and suggestions of international organizations such as the World Health Organization, UNICEF, as well as the experiences of some countries in managing covid-19 were studied.
Results: There is a framework that includes a five-step process for managing infodemic, which includes: identifying evidence, translating knowledge and science, amplifying action, quantifying impact, and coordination and governance. UNESCO, in particular, has tackled the spread of false information. Meanwhile, Countries have behaved differently in terms of controlling infodemic.
Conclusion: Gathering reliable information and identifying fake news, monitoring the activity and content of social media, educating people on how to use social media and avoiding spreading rumors, false information, and news, creating a system of collecting data from people, and distributing reliable information from the government (which is considered as a system of data exchange and reliable information) are among the important measures taken by the governments of successful countries in managing the crisis of Covid-19.
Dr. Shohreh Mohebbi, Dr. Mohammad Hoseini Moghadam, Dr. Mehrdad Hamidi, Volume 6, Issue 1 (6-2022)
Abstract
Background: The universality of science, increasing complexity and interconnectedness of technology development and innovation in different science and technology fields have led to the expansion of interdisciplinary, inter-sectoral, interuniversity and international collaborations. National and international networking in pharmaceutical sciences requires role-playing in the collaborative networks. To achieve this goal, the globalization of pharmaceutical knowledge and expertise in the country is crucial. The purpose of this article is to answer this main question: what is the most effective way to develop national and international pharmaceutical networks?
Methods: The methods used in this article include documentary study, trend analysis of pharmaceutical sciences, and interview with the experts.
Results: This study revealed that scientific networking in the field of pharmaceutical sciences requires spatial planning and taking into account the capacities and capabilities of each university. Accordingly, the current trend of pharmaceutical sciences development complied via talking with the experts and stakeholders of each leading university. Subsequently, the pharmacy schools were classified into three types based on their capacity/capability and their roles in the determined national and international levels of networking.
Conclusion: Scientific networking in the field of pharmaceutical sciences requires spatial planning and take account of the capacities and capabilities of each university. Accordingly, while enumerating the trends related to the development of pharmaceutical sciences by talking to experts and stakeholders of each of the prominent universities in the field of pharmaceutical sciences, the position of the university in the territorial planning system of pharmaceutical sciences and the role-playing capabilities of these universities in national and international networks, templates of three university types were identified.
Dr. Seyed Mohammad Kazem Alavi, Dr. Farzad Dehghani, Dr. Rezvaneh Dastjani Farahani, Volume 7, Issue 4 (3-2024)
Abstract
Background: Human relationships are effective in spiritual health and interact with each other, and accordingly, spiritual health can be considered as a fundamental factor for dealing with problems and challenges, especially in institutions with different, numerous and continuous client relationships. The current research seeks to identify the four challenges of human relationships and its effect on health with a case study of the financial institution.
Methods: The case study of the research included 21 employees of a financial institution. The study population was initially assessed with the Polotzin and Ellison questionnaire, and subsequently, results were analyzed using SPSS. Corresponding to the results of the questionnaire analysis, the interview tool was used to identify the root of the challenges, and content and discourse analysis were used to analyze the interview.
Results: The average spiritual health in the sample was 85.8 with a standard deviation of 11, which was in the average range based on the thresholds set for this questionnaire. At the same time, the average religious health was 48.4 and existential health was 37.3. The level of spiritual health in the tested subjects, based on the spiritual health questionnaire of Polotzin and Ellison, is at an average level. The observed difference between the level of religious health and existential health is also significant. The scores for the dimension of existential health were at a lower level compared with religious health.
Conclusion: Among the four types of relationships, employees had challenges in relationships with others. Accordingly, a series of workshops on verbal and non-verbal communication skills will be held in order to improve this domain. By applying the mentioned principles in these workshops, a significant effect was observed in promoting existential health and ultimately spiritual health, and finally, relationships with clients and productivity
Dr. Mahnaz Kashiha, Dr. Ali Maher, Dr. Behrooz Kavehie Azad, Volume 8, Issue 1 (6-2024)
Abstract
Background: "Health communication" is one of the interdisciplinary fields of communication science and medicine, and its theoretical foundations and concepts are based on communication science and its subgroups. Since the advent of media such as radio and television, a lot of health policymakers and community health advocates believe that providing information through the media automatically changes attitudes first and then modifies behaviors. The present study aims to examine the satisfaction of the community with the sima health network in Iran.
Methods: This study is based on the method of scrolling and designing a quantitative questionnaire by the researcher and the so-called "researcher questionnaire". The questionnaire is designed for the people's group (as contacts and viewers of sima, including all segments of society), and the selection of people in a simple random way with the statistical community is 401 examples. The data was extracted, classified and analyzed with the help of SPSS software.
Results: Nearly half of the society studied does not want to watch Sima in Iran, and 44 percent of respondents cited the use of social networks as the reason for the lack of interest in Sima Health Network, and this lack of satisfaction is not limited to age, gender, or education.
Conclusion: Among the statistical community studied, the causes of lack of interest in Sima, especially the Sima Health Network, vary, and the highest percentage of lack of interest in Sima, especially the Health Network, is the use of social media. The most important proposals of this study mentioned the effective and continuous communication and interaction of the country's medical universities with the policymaking councils of the Sima Health Network and the effective use of doctors and specialists in this field.
Mis Farzaneh Koohi, Dr Seyedali Rahmanzadeh, Dr Aliasghar Kiya, Dr. Seyedreza Naghibalsadat, Volume 8, Issue 2 (9-2024)
Abstract
Background: The purpose of this article is to identify the elements and components of the comprehensive health communication system in Iran with the aim of promoting health. Despite the high importance of this field, there is not enough knowledge about it among the officials and a kind of lack of coherence in the health communication programs in the health system is visible. Therefore, designing a model for the integration of health communication programs by considering strengths and weaknesses, as well as opportunities and threats, showed its importance in the main issue of this research.
Methods: In this research, two methods of in-depth interview and SWAT with distance technique were used. Sampling has also been done in a purposeful non-probability way from among the elites in the field of health and communication.
Results: The average obtained from the internal environment (strengths and weaknesses) of the comprehensive health communication system is a high score, and the score obtained from the external environment (opportunities and threats) is average. In the foreign environment, the more serious challenge is the implementation of a comprehensive health communication system centered on the audience and the social effects of the message. For this purpose, to design this system, the first step should be to strengthen the elements that are aimed at the audience and the expected social effects.
Conclusion: The strategy of the country's health system in the field of health communication is competition or diversity; while facing threats from the external environment, it is necessary to emphasize internal strengths and reduce the effects of threats. Based on this, it is necessary to pay attention to the characteristics of a wide range of audiences and pay attention to the social effects of national programs.
Dr. Kamran Bagheri Lankarani, Dr. Mohammadhossein Taghdisi, Dr. Maryam Khayamzadeh, Volume 9, Issue 1 (6-2025)
Abstract
Background: Health is considered as one of the most fundamental human rights. Health culture promotion requires active participation of all social institutions, particularly the media. Journalists play a key role in raising awareness, providing public education, and shaping attitudes and behaviors related to health. This study aims to examine the role of journalists in promoting the health culture of community, with a focus on identifying their challenges, opportunities, and potential impacts.
Methods: Using a qualitative approach and the Focus Group Discussion (FGD) method, three sessions were held with the participation of 25 journalists from various media outlets. The collected data were categorized thematically.
Results: The results were classified into three main categories: Challenges (lack of specialized knowledge, limited resources, and organizational barriers), Opportunities (the growth of digital media and increased public interest in health topics), Impacts (improved health literacy, behavior change, and reduction of misinformation)
Conclusion: Empowering journalists through training, institutional support, and strategic collaboration with health organizations can significantly enhance their effectiveness in promoting the culture of health. Addressing existing barriers and leveraging available opportunities can ultimately lead to improved public health indicators and increased social trust.
Dr. Madineh Pourmohammad Pournaki, Dr. Leila Niroomand, Dr. Shahnaz Hashemi, Mehtab Maghsoodlou, Volume 9, Issue 1 (6-2025)
Abstract
Background: Information dissemination is one of the most critical responsibilities of the public relations (PR) department at the Iranian Blood Transfusion Organization (IBTO) during the three phases of a crisis. This study aims to develop a Media annex for the PR department of the IBTO to be used during times of crisis.
Methods: The present study employed a qualitative approach using thematic analysis and a case study conducted within the IBTO. The study population consisted of 12 experts, including PR managers, officers, and spokespersons with the significant experience in crisis management. Data were analyzed through thematic analysis using the NCT model (Noticing, Collecting, and Thinking) and using Atlas.ti software. Additionally, PR-related documents, books, and articles were reviewed and used as sources of qualitative data.
Results: Three main categories were identified for the proposed Media annex: Media relations, Public Relations management, and training. In total, 54 thematic codes were extracted across the three phases of crisis.
Conclusion: The developed Media annex can serve as a strategic model for the PR department of the Iranian Blood Transfusion Organization in crises.
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