fa بررسی میزان رضایت مخاطبان از شبکه سلامت سیمای ایران تخصصي Special اصيل Original Article <div style="text-align: justify;"><span style="font-size:12pt"><span style="text-justify:kashida"><span style="text-kashida:0%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="line-height:18pt"><span new="" roman="" style="font-family:" times=""><b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">زمینه و هدف:</span></span></b> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">&laquo;ارتباطات سلامت&raquo; از جمله حوزه‌های بین رشته‌ای علوم ارتباطات و پزشکی می‌باشد و مبانی نظری و مفاهیم آن برپایه علم ارتباطات و زیر مجموعه‌های آن بنا شده است. از</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">زمان</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">ظهور</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">رسانه‌های عمومی (رادیو و تلویزیون)،</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">بسیاری</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">از</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">سیاست‌گذاران</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">حوزه</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">سلامت</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">و حامیان</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">بهداشت</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">جامعه</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">بر</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">این</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">باورند</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">که</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">ارائه</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">اطلاعات</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">از</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">طریق</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">رسانه‌ها</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">باعث</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">می‌شود</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">تا</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">به طور خودکار،</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">ابتدا</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">نگرش‌ها</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">تغییر</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">یابد</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">و</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">سپس</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">اصلاح</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">رفتار</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">صورت</span></span> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">گیرد. پژوهش حاضر با هدف بررسی میزان رضایت جامعه از شبکه سلامت سیمای ایران می‌باشد.</span></span><span dir="LTR" style="font-size:11.0pt"></span></span></span></span></span></span></span></span><br> <span style="font-size:12pt"><span style="text-justify:kashida"><span style="text-kashida:0%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="line-height:18pt"><span new="" roman="" style="font-family:" times=""><b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">روش:</span></span></b> <span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">این مطالعه به روش پیمایش و طراحی پرسشنامه کمی توسط پژوهشگر انجام شده است. این پرسشنامه برای گروه مردمی (به عنوان مخاطبان (دربرگیرنده همه اقشار جامعه) و انتخاب افراد به روش تصادفی ساده با جامعه آماری 401 نمونه می‌باشد. داده‌ها به کمک نرم‌افزار </span></span><span dir="LTR" style="font-size:8.0pt">SPSS</span><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"> استخراج، طبقه‌بندی و آنالیز شد. </span></span><span lang="AR-SA" style="font-size:11.0pt"><span style="font-family:"B Nazanin""></span></span></span></span></span></span></span></span></span><br> <span style="font-size:12pt"><span style="text-justify:kashida"><span style="text-kashida:0%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="line-height:18pt"><span new="" roman="" style="font-family:" times=""><b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:">یافته‌ها:</span></span></b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"> نزدیک به نیمی از جامعه مورد تحقیق تمایلی به تماشای شبکه‌های تلویزیونی ایران ندارند و 44 درصد از پاسخگویان، علت عدم علاقه به شبکه سلامت سیما را استفاده از شبکه‌های اجتماعی مطرح کردند و این عدم رضایت محدودیتی در سن، جنس، تحصیلات نداشت. </span></span><span lang="AR-SA" style="font-size:11.0pt"><span style="font-family:"B Nazanin""></span></span></span></span></span></span></span></span></span><br> <span style="font-size:12pt"><span style="text-justify:kashida"><span style="text-kashida:0%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="line-height:18pt"><span new="" roman="" style="font-family:" times=""><b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"><span style="letter-spacing:-.2pt">نتیجه‌گیری</span></span></span></b><b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"><span style="letter-spacing:-.2pt">:</span></span></span></b><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"><span style="letter-spacing:-.2pt"> از میان جامعه آماری مورد مطالعه علل عدم علاقه به رسانه جمعی و بخصوص شبکه سلامت سیما متفاوت است و بیشترین درصد عدم علاقه نمونه‌های مورد بررسی، استفاده از رسانه‌های اجتماعی می</span></span></span><span dir="LTR" lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"><span style="letter-spacing:-.2pt">&lrm;</span></span></span><span lang="AR-SA" style="font-size:11.0pt"><span b="" nazanin="" style="font-family:"><span style="letter-spacing:-.2pt">‌باشد. از مهمترین پیشنهادهای این پژوهش ارتباط و تعامل مؤثر و پیوسته دانشگاه‌های علوم پزشکی کشور با شوراهای سیاست‌گذاری شبکه سیمای سلامت صدا و سیما و استفاده مؤثر از متخصصان این دو حوزه اشاره کرد.</span></span></span></span></span></span></span></span></span></span></div> <div style="text-align: justify;"><span style="line-height:12.0pt"><span style="text-autospace:none"><b><span style="font-size:10.0pt">Background:</span></b><span style="font-size:10.0pt"> &quot;Health communication&quot; is one of the interdisciplinary fields of communication science and medicine, and its theoretical foundations and concepts are based on communication science and its subgroups. Since the advent of media such as radio and television, a lot of health policymakers and community health advocates believe that providing information through the media automatically changes attitudes first and then modifies behaviors. The present study aims to examine the satisfaction of the community with the sima health network in Iran. </span></span></span><br> <span style="line-height:12.0pt"><span style="text-autospace:none"><b><span style="font-size:10.0pt">Methods:</span></b><span style="font-size:10.0pt"> This study is based on the method of scrolling and designing a quantitative questionnaire by the researcher and the so-called &quot;researcher questionnaire&quot;. The questionnaire is designed for the people&#39;s group (as contacts and viewers of sima, including all segments of society), and the selection of people in a simple random way with the statistical community is 401 examples. The data was extracted, classified and analyzed with the help of SPSS software. </span></span></span><br> <span style="line-height:12.0pt"><span style="text-autospace:none"><b><span style="font-size:10.0pt">Results:</span></b><span style="font-size:10.0pt"> Nearly half of the society studied does not want to watch Sima in Iran, and 44 percent of respondents cited the use of social networks as the reason for the lack of interest in Sima Health Network, and this lack of satisfaction is not limited to age, gender, or education. </span></span></span><br> <span style="line-height:12.0pt"><span style="text-autospace:none"><b><span style="font-size:10.0pt">Conclusion:</span></b><span style="font-size:10.0pt"> Among the statistical community studied, the causes of lack of interest in Sima, especially the Sima Health Network, vary, and the highest percentage of lack of interest in Sima, especially the Health Network, is the use of social media. The most important proposals of this study mentioned the effective and continuous communication and interaction of the country&#39;s medical universities with the policymaking councils of the Sima Health Network and the effective use of doctors and specialists in this field. </span></span></span></div> ارتباطات سلامت, رسانه‌های ارتباطی, رسانه‌های جمعی Communications Media, Health Communication, Mass Media 43 50 http://ijhp.ir/browse.php?a_code=A-10-377-2&slc_lang=fa&sid=1 Mahnaz Kashiha مهناز کاشیها mahnaz.kashiha@yahoo.com 10031947532846008371 10031947532846008371 No Faculty of Humanities and Social Sciences, Science and Research Unit, Islamic Azad University, Tehran, Iran دانشکده علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران ali Maher علی ماهر dralimaher@gmail.com 10031947532846008372 10031947532846008372 Yes Department of Management, Policy and Health Economics, Virtual Faculty, Medical Education and Management, Shahid Beheshti University of Medical Sciences, Tehran, Iran, گروه مدیریت، سیاستگذاری و اقتصاد سلامت، دانشکده مجازی، آموزش پزشکی و مدیریت، دانشگاه علوم پزشکی شهید بهشتی، تهران، ایران، Behrooz Kavehie Azad بهروز کاوه‌ئی kavehiebehrooz@yahoo.com 10031947532846008373 10031947532846008373 No Statistics department, National organization for educational testing (NOET),Tehran, Iran گروه آمار سازمان سنجش آموزش کشور، تهران، ایران