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:: Volume 5, Issue 1 (spring 2021) ::
Iran J Cult Health Promot 2021, 5(1): 72-82 Back to browse issues page
Cultural Indicators of Medical Tourists Attraction: Interpretive Structural Modeling
Abstract:   (1513 Views)
Background: Medical tourism is one of the growing sectors of the tourism industry and is considered as one of the attractive industries in the fields of economy, job creation, introduction of culture and even political interests for countries. Considering Iran's capacities in the field of tourism and the significant benefits of the growth of this industry, the purpose of this study is to identify the most important cultural motivational indicators of foreign patients travelling to Iran.
Methods: The analysis of effective cultural indicators attracting medical tourists to the destinations in Iran was performed using interpretive structural modelling (ISM) technique. Methods of system analysis examined the interactions between its elements. The method of interpretive structural modelling was based on the opinion of experts. The experts in this study were experts in the field of medical tourism, activists of the Cultural Heritage and Tourism Organization, and managers of medical centers and hospitals accepting foreign medical tourists.
Results: Findings indicate that the indicators of the possibility of creating a common language between foreign medical tourists and medical staff and their familiarity with Iranian culture and tradition,was the most basic cultural indicators affecting the motivation and attraction of foreign medical tourists to Iran.
Conclusion: Many factors affect the relationship between patients and health care providers, such as language and culture.
Keywords: Cultural Competency, Medical Tourism, Meta-Analysis, Research Design
Full-Text [PDF 561 kb]   (465 Downloads)    
Type of Study: Review Article | Subject: Special
Received: 2021/06/26 | Accepted: 2021/06/21 | Published: 2021/06/21
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Cultural Indicators of Medical Tourists Attraction: Interpretive Structural Modeling. Iran J Cult Health Promot 2021; 5 (1) :72-82
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 5, Issue 1 (spring 2021) Back to browse issues page
نشريه فرهنگ و ارتقاء سلامت Iranian Journal of Culture and Health Promotion
Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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